Veluz Puno-Reyes’ dresses can be seen all over Pinterest – but the links never seem to take you to her site. Once I saw a few of them I began the hunt for the designer, and hopefully a website full of other stunning creations.
I was successful! I found her website and blog where she has posted a bunch of her dresses and the brides she made them for. Reyes, who lives in the Philippines, specializes in custom designs with intricate embellishments and details. I even bring photos of her dresses with me as I shop for my own and say, “I want something like this.” She has set my own standard of what I want in a wedding dress – and I have had the wonderful opportunity to speak with her! Please read on for some Q & A:
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Sarah – Tell us something about yourself that we might not be able to learn from your “About Veluz” on the website.
Veluz – I am happily married to a shrimp farmer and a mother to four beautiful kids. I can cook shrimps and I aspire to be a chef.
Sarah – How would you say most people are hearing about you?
Veluz – From the start, my marketing focus has always been by word of mouth. Social media helps my efforts tremendously. I am very happy with the mileage my gowns are getting on Pinterest, Instagram and other social media and very grateful to all links back to my site.
Sarah – When did your U.S. custom requests really start flooding in? How did you first handle it?
Veluz – I do get quite a handful of orders for both [Ready-To-Wear] and custom gowns from international clients. Perhaps the more surprising thing is that Brazil and Africa are at par with the U.S. in terms of inquiries. Although I wouldn’t really call it flooding in. I handle it exactly the same as a local order.
Sarah – Do you have a favorite designer of your own that you may look to for inspiration?
Veluz – I’ve always revered Alexander McQueen, admired the feminine look of Oscar de la Renta’s dresses and love how every Vera Wang dress seems very well thought out.
Sarah – If you were to get married in one of your own dresses, which would it be?
Veluz – I did get married in a custom Veluz gown. Really very simple, no embellishments. But then that dress is me. I’ve always believed that a gown should reflect who you are. Nothing more, nothing less, just you at your best. Even for the [Ready-To-Wear] dresses, I want my brides to choose the gown that they can relate too.
Sarah – Is there anything you’ve been thinking of doing for a dress but haven’t yet?
Veluz – I constantly learn new techniques, experiment with different materials, and always look forward to meeting brides who inspire.
Sarah – Finally, tell us about your favorite step(s) in creating a dress.
Veluz – That point where the gown starts to come to life. When the embellishments start to come together and the final edit thrills me no end.
Being able to interview with Veluz was an absolute pleasure. I hope her business continues to grow, along with her aspiration to be a chef!
Below are some photos of my favorite Veluz dresses. Please click them to be directed to more pictures:
Take some time out of your day to drool over more of her dresses from the website: veluzbride.com
Tell us your thoughts on her dresses in a comment below! We’d love to hear what’s on your mind.
And thanks to Veluz for sharing our interview on her Facebook!